Local Marketing

Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For a business with multiple locations or a business seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.


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Service Process

The following chart is a summary of each local marketing technique and we dive into each category in detail below.


WEBSITE OPTIMISATION

BUSINESS LISTINGS

CITATION BUILDING

REVIEWS & RATINGS

PAY PER CLICK


Our Local Marketing Services


local search engine optimisation


Local Search Engine Optimization (SEO)

Implementing a local SEO campaign is one of the first things we address when launching a client’s online marketing strategy. We ensure that a client’s website is properly and fully indexed by the major search engines that decide where your website ranks which involves submitting an XML sitemap to platforms like Google Analytics.
We specialise in optimising Google+ Local Business Pages, with appropriate images, video content, business descriptions and other related factors that can help get you listed in the top of search results and attract customers to your business.



Local Business Directory Listings

Vodatrade can create client listings in numerous online business directories like Yelp and Google+ Local to significantly boost your local online presence. Our goal is to make every client’s company more visible and accessible. Depending on the type of industry you are in, an online business directory can be a useful tool for achieving both of these objectives.



local business directory listings

local ppc


Local PPC

Local Pay Per Click is one of the fastest way to attract prospective buyers to your local business and convert them in to paying customers. Local PPC Adverts are only shown to people who are searching within a very limited geographic area, typically within a 50 mile radius of your physical business location. This channel can deliver highly targeted traffic to your website from people who are ready to buy. It can be extremely effective and give positive results.



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Social Media Marketing

Nearly all your customers use social media so you need to be there too – interacting with them and trying to influence their purchasing decisions. Social Media Marketing is the engine that pushes your brand, product or service to the right audience. We can help you with all the technology that you need to interact with your customers. We help you choose the media platforms that are best suited for your audience.

  • Facebook, Twitter, LinkedIn
  • Blogs
  • Digital Video
  • iPhone Apps
  • Facebook Apps


WhatClients Say


  • We needed a new modern website designed. We asked Vodatrade to design a bespoke website to include an attractive menu display and allow us to sell vouchers online. Great job.

    Andrew McGeough
    McGeough's Bar & Restaurant
  • It was a pleasure to deal with Vodatrade, they know web design but they are also business focused. They built a modern mobile responsive design for us. delighted.

    Dermot McElroy
    Heat Pumps Ireland

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