Digital Marketing

DIGITAL MARKETING
PROMOTION

INCREASE AWARENESS OF YOUR PRODUCTS & SERVICES
USING DIGITAL  MARKETING

If you are looking to increase your online presence, it is essential that your Digital Marketing Strategy is tailored to suit your business objectives. We'll ensure you get the best value from your digital marketing resources. We'll work with you to develop an effective marketing strategy that fits in with your business goals and gets results for your business.
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DIGITAL MARKETING FOR YOUR BUSINESS

We need to get to know your business and your vision. This will help us determine the best strategy for creating and developing your bespoke digital marketing plan. We will identify your targeted digital audience and find out how best to reach them. This typically involves completing a Google Audit to determine your current online position and search ranking position, before we get to work on developing your Digital Marketing Plan.

Trading Online Voucher Scheme – up to €2,500 grant available

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DIGITAL MARKETING FOR YOUR BUSINESS

The term Digital Marketing essentially relates to the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands, products or services through various forms of digital media.

Firstly, we need to get to know your business and your business objectives, so we can determine what the best strategy will be for creating or developing your digital marketing plan. We will identify and profile your digital audience and find out how you can best reach them. This process typically involves completing a Google Audit to determine your current online position and ranking position before we begin developing a strategy.

WHAT TYPE OF MARKETING CONSULTANCY DO YOU NEED?

Local Search Engine Optimization (SEO)
We'll ensure that your website is properly and fully indexed by the major search engines including for Local Search results. These factors decide where your website ranks for user search criteria. Other elements involve ensuring that a sitemap for your website is submitted via Google Webmaster Tools.

We will optimise Google Maps and Google Places with relevant content, images, video content, business descriptions and other related factors to help get your website listed at the top of search results.

Google Ads
Previously known as Google AdWords, Local Pay Per Click (PPC) is one of the fastest way to attract web visitors to your local business and convert them into leads and sales. Local PPC Google Ads are only shown to people who are searching within a very limited geographic area, typically within a 50 kilometre radius of your physical business location. This channel can deliver highly targeted traffic to your website from web users who are ready to engage and buy. It can be extremely effective if set up correctly and give positive results.

Social Media Marketing
Nearly all your customers use Social Media so you need to be there also – engaging with them and trying to influence their purchasing decisions. Social Media Marketing is the engine that can promote your product or service to the right audience. We can help you with all the technology you need to interact with your customers and potential customers. We'll help you choose the Social Media platforms best suited for your target market.

Facebook, Twitter, LinkedIn, Instagram

THINGS TO CONSIDER BEFORE COMMENCING 
A DIGITAL MARKETING CAMPAIGN

Rather than jumping in head first, we recommend planning your marketing activities and concentrating on the most efficient marketing channels to promote your products and services.

DECIDE OBJECTIVES

Be clear about exactly what it is you expect to achieve via digital marketing activities and promotion. Digital Marketing is not a quick fix and requires long term investment in terms of budget and resource.

SET A BUDGET

Setting your budget is crucial. There are so many digital marketing options available, so  establish a realistic budget and then decide on the most appropriate marketing activities to suit your resources.

PLAN THE LAUNCH

Once your marketing budget is set and aligned to your marketing activities, we recommend planning these activities over a 12 month period and ensure everything is fully prepared before starting a new campaign.
CREATING AWARENESS OF YOUR BRAND

Digital Marketing Services

Save time

Save time responding to customer requests. This frees you to do other things, like finding new customers.

Easy to edit

It’s easy to manage all of your documents in one place. You can also share with colleagues in a click. 

Friendly support

Our support team is here to ensure that things runs smoothly. You’ll always find the help you need. 

Grow your business

Watch your profits increase and your value rise as you boost efficiency. It’s easier than you think. 

Online Audit Analysis

Complete an Online Analysis Audit to determine your current search ranking.

SEO

Apply Search Engine Optimisation techniques to improve your website search ranking.

Google Advertising

Create and manage Google Ads Pay-Per-Click (PPC) advertising to increase sales revenues.

Digital Marketing

Create a Digital Marketing Strategy with defined budget, targets and timelines.

Social Media

Manage all Social Media campaigns including Facebook, Twitter, LinkedIn.

Email Marketing 

Set up and manage Email Marketing campaigns to promote special offers.

Training

Digital marketing training on a range of digital marketing platforms including social media.

One-to-One Training

Need bespoke training on Digital Marketing software tools for your business?

Google Analytics

Find out how to measure the value of your organic traffic using Google Analytics.

Online Analysis Audit

Complete an Online Analysis Audit to determine your current ranking.

Search Engine Optimisation

Apply SEO techniques
to improve your
website ranking.

Google Advertising

Create and manage Google AdWords Pay-Per-Click (PPC) advertising to increase sales revenues.

Digital Marketing Strategy

Create a Digital Strategy
with defined targets
and timelines.

Social Media Management

Manage all Social Media campaigns including Facebook, Twitter & LinkedIn.

Email Marketing 

Set up and management of
Email Marketing campaigns to
 promote special offers.

Digital Marketing Training

We provide digital marketing 
training on a range of digital marketing  platforms including 
social media.

One-to-One Training

Need bespoke training on 
Facebook, Twitter & LinkedIn
 for your business?

Google Analytics

Find out how to measure the 
value of your organic traffic 
using Google Analytics.

Local Search Engine Optimization

Implementing a local SEO campaign is one of the first things we address when launching a client’s online marketing strategy. We ensure that a client’s website is properly and fully indexed by the major search engines that decide where your website ranks which involves submitting an XML sitemap to platforms like Google Analytics.

Local Business Directory Listings

Vodatrade can create client listings in numerous online business directories like Yelp and Google+ Local to significantly boost your local online presence. Our goal is to make every client’s company more visible and accessible. Depending on the type of industry you are in, an online business directory can be a useful tool for achieving both of these objectives.

""Even if you don't use digital marketing techniques - your competitors will."."

""Even if you don't use digital marketing techniques - your competitors will.""

If you want to increase awareness of your business, contact us today and see how we can help.
BOOK APPOINTMENT

Search Engine Optimization

Implementing good Search Engine Optimisation (SEO) depends on many factors and although Google doesn't reveal their Search Ranking Algorithms, we do know the major factors that affect search results. We ensure that a client’s website is fully indexed by the major search engines that decide where your website ranks when a user searches for specific terms and phrases.

Local Business Directory Listings

Vodatrade can create client listings in numerous online business directories like Yelp and Google to significantly boost your local online presence. It's all about being found on the web and your competitors are also doing their best to be found there too!
"Even if you don't use digital marketing techniques - your competitors will."
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