Why Technology Isn't Enough for Your Digital Campaign

So, you have a brand new website and you're posting on Facebook, Instagram and Twitter. This doesn't mean you have your digital marketing covered. There's a lot more to marketing than just posting on social media. It is wise to plan to use both digital and traditional marketing activities ensuring the marketing message is consistent and timely. Quite often traditional marketing and digital promotional techniques can work well together and even compliment each other.

Technology is important and you should use technology efficiently to increase your online presence, but you also need to look at off line activites to help boost awareness.

Along with the digital tools, you also need people! After all it's your business you are marketing and not your website per se. Business managers need to collaborate with Digital Marketing Specialists to ensure the strategy is a business one and not a technology one.

Technology is available to be used to achieve your business goals and nothing else. Technology is great as it can drastically reduce manual operations but the technology should be deployed only when it adds value to your business objectives.