Search Engine Optimisation

Search Engine Optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website. How you manage your website’s SEO strategy will determine the visibility of your website in a search engine’s unpaid results – often referred to as “natural,” or “organic results”. The higher a website is ranked on the search results page and the more frequently a site appears in the search results list – the more visitors the website will receive from the search engine’s users. SEO targets different kinds of search criteria, including image alt tags, H1 heading tags, local search, video search, news search and industry specific vertical search engines.

search engine optimization

Take Your Business to the next level

Vodatrade can help increase the search engine rank for your business. We offer technical Search Engine Optimisation (SEO) expertise that enable us to meet the needs of businesses with complex websites operating in competitive industries.

Analyse a web site

Firstly, we will analyse your existing web site, followed by a step-by-step plan to have your website communicate keywords more effectively to relevant search engines. Our goal is to get our clients more visitors and higher conversion rates of sales and leads – ultimately leading to more revenue for your business.

how to analyse your website

on page off page optimisation

On-Page & Off-Page Optimization

Search engines worldwide tend to rank websites by looking for the prominence and frequency of particular keywords or phrases. More weight is given to phrases and keywords that are used in prominent places like, page titles, headings, domain names and images. The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords, so that it brings your website up when potential customers are searching for specific business related keywords.


It is important to understand what is actually involved in an effective SEO campaign before beginning a Search Engine Optimisation project. Vodatrade caters for clients who require a comprehensive, full-service approach to Search Engine Marketing.


Keyword density is the percentage of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page


On page optimization refers to all measures that can be taken directly within your website in order to improve its ranking position


In terms of SEO, link building describes actions aimed at increasing the number and quality of inbound (external) links to a webpage


Our SEO review consists of several factors including content, link structure, social media activities, and online presence and reputation on the internet

Growth in
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Why SEO is Beneficial to Your Business?

Importance of Search Engine Ranking

Some analysts believe that approximately 85% of all web sites are found via search engines

Major Search Engines

The majority of internet users start their web search using a major search engine (Google, Yahoo, Bing)

Effective Strategy

Search Engine Optimisation gives you the ability to choose keyword and phrases for searches conducted by potential customers

Billions of Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Attract Visitors

Good Search Engine Optimisation and search engine friendly web design helps bring visitors to your website

Consumer Perception

Consumer perception is the higher a web site ranks in a search engine the more valid the business

Our Happy Clients

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WhatClients Say

  • It was a pleasure to deal with Vodatrade, they know web design but they are also business focused. They built a modern mobile responsive design for us. delighted.

    Dermot McElroy
    Heat Pumps Ireland
  • We needed a new modern website designed. We asked Vodatrade to design a bespoke website to include an attractive menu display and allow us to sell vouchers online. Great job.

    Andrew McGeough
    McGeough's Bar & Restaurant

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