Content Marketing

Content is still important – it is everywhere and it’s all connected and contributes to the value of your online presence and ranking. Content incorporates website text content, infographics, videos, emails, blogs, eBooks, and social media. It is important to have a strategy in place for content marketing strategy that aligns your content with your business values while taking into account your customers’ preferred way of consuming content.



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Why Do You Need Content Marketing?

Buyers need to be directed and content can help satisfy their quest for answers thus enabling you to steer them towards solutions for their business problems. The team at Vodatrade Marketing Consultants are experts at helping businesses determine how to take your audience through the marketing funnel from prospects to buyers.




How Can Content Marketing Help You Get More Customers?

Content marketing creates signals across the web that builds your business reputation and credibility with your audience. In addition to the many Search Engine Optimisation (SEO) benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing cannot.



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What We Offer:

Vodatrade can help clients develop an effective and integrated content marketing strategy for their business. We can provide a content marketing strategy consulting service that helps businesses take the necessary steps towards generating impactful content.

A typical marketing program includes:

  • Content marketing strategy development based on your business objectives and targets
  • Relevant content across all formats and channels including: video, eBooks, blog posts, webinars, case studies, etc.
  • Content marketing technology & tools recommendations
  • Content amplification via social media channels – Twitter, Facebook, LinkedIn, Google Plus, YouTube etc.
  • Content marketing performance analytics and measurement


Service Process


Content Strategy

We will customise your content strategy for your website and ensure that you get optimum leverage from your content marketing investment.

Writing & Editing

Our content marketing experts will start customising content based on the defined strategies for your business. This could be Infographics, Case Studies, Video, Blogs and more.

Content Distribution

Our team will distribute your content to the most relevant and popular sites that have a connection or influence on your particular target market.

Content Maintenance

Keeping your content relevant and fresh is important. Our team will swap out outdated statistics with more up to date ones, remove old screenshots or replace internal links with more relevant ones that will reinvigorate your brand's content.



WhatClients Say


  • We needed a new modern website designed. We asked Vodatrade to design a bespoke website to include an attractive menu display and allow us to sell vouchers online. Great job.

    Andrew McGeough
    McGeough's Bar & Restaurant
  • It was a pleasure to deal with Vodatrade, they know web design but they are also business focused. They built a modern mobile responsive design for us. delighted.

    Dermot McElroy
    Heat Pumps Ireland

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